The definition of the packaging box is often referred to as a folding carton and a micro corrugated carton made of two materials: cardboard and micro corrugated cardboard.
Packaging box printing generally has the following forms: (1) color box: corrugated color box, no corrugated color box; (2) ordinary brown corrugated box: commonly used is 3-layer corrugated box, 5-layer corrugated box, product packaging is good After that, it should be sealed with tape; (3) White box: there are corrugated (3 or 5 layers) white boxes and no corrugated white boxes, and the products must be sealed with tape after packaging; (4) display boxes: mainly color display boxes, Display boxes with PVC covers, etc .; (5) Gift boxes: Generally used for packaging of jewelry, stationery and other products.
Commonly used packaging materials are as follows: (1), white paper: ordinary white paper, copy paper, crepe paper; (2) bubble paper / poly cashmere / sponge / pearl cotton; (3) carton: white box | , Brown box, color box.
Although it is important for the product packaging to protect the goods inside, but now the exquisite appearance of the packaging box must also be considered by manufacturers. But also need to consider the cost and economic factors of packaging materials. So we should pay attention to several items when selecting the raw materials of the packaging box:
(1) Equality: The quality of a product itself must be consistent with the outer packaging. For example, it is obviously not very suitable for you to get a very luxurious packaging box with a price of a few dollars. Conversely, if you pack a carton of thousands of pieces of high-end jewelry, it is also out of place. Therefore, the selection of packaging box materials should be divided into high-grade, mid-range, and low-grade according to the grade of the packaging items. Like some high-end electronic products, because of their high price and easy damage, in order to ensure the safety of the product, it is necessary to use better performance packaging materials in selection. Jewelry, imported goods, and cosmetics are generally used to satisfy consumers' vanity, so high-end packaging materials are also used. For mid-range packaging products, most of them consider economic applicability, and the packaging materials are generally consistent with the product itself. For some low-end products, they are often sold in large quantities, which are mainly affordable, such as batteries, toothpaste and toothbrushes.
(2) Adaptability: When transporting products, we also need to consider that the packaging materials can adapt to the transportation conditions, and in particular some food products, we must pay special attention to weather and climate, the long distance of the road, and the way of transportation. There are obvious temperature differences in the climatic environment of different regions, which also makes manufacturers need to be careful when choosing packaging materials. In addition, packaging materials such as airplanes, trains, ships, and automobiles have different requirements, so manufacturers need to understand what kind of packaging materials they need to choose.
(3) Aesthetics: Because with the development of society, consumers' aesthetic vision is getting higher and higher, so the appearance requirements of printed packaging products have also increased. In fact, if you want to judge whether a product packaging is beautiful, it is not necessary. You need to find an art expert to identify it, but just look at its sales. Therefore, the aesthetics of the packaging box does not refer to artistic design, but depends on whether the product packaging you designed is appealing to consumers. Only by understanding the eyes and psychology of consumers can it be possible to make packaging boxes that are satisfactory to consumers, thereby improving Product sales.